33 The Women of InForm Fitness

The InForm Fitness Podcast

Joining us in Episode 33 - The Women of InForm Fitness are Sheila Melody and Ann Webb Kirkland from the InForm Fitness, Burbank/Toluca Lake location and Nicole Gustavson from the Leesburg and Reston, Virginia InForm Fitness Locations. This one’s for the girls and Sheila, Ann, and Nicole discuss:

• The main issues they encounter with their female InForm Fitness clients
• Whether or not there is anything special about the Power of Ten Workout specific to females
• The battle between a client’s desire for weight loss or body composition
• The pursuit for vitality and strength over just being skinny

Learn more about Sheila Melody, Ann Webb Kirkland, and Nicole Gustavson:
Sheila Melody https://informfitness.com/staff/sheila-melody/
Ann Webb Kirklandhttps://informfitness.com/staff/ann-webb-kirkland/
Nicole Gustavson https://informfitness.com/staff/nicole-gustavson/

To find an Inform Fitness location nearest you visit www.InformFitness.com
If you'd like to ask Adam, Mike or Sheila a question or have a comment regarding the Power of 10. Send us an email or record a voice memo on your phone and send it to [e-mail].
Join Inform Nation and call the show with a comment or question. The number is 888-983-5020, Ext. 3.
To purchase Adam's book, Power of 10: The Once-a-Week Slow Motion Fitness Revolution click this link to visit Amazon: http://bit.ly/ThePowerofTen

33 The Women of InForm Fitness Transcript

SUMMARY KEYWORDS

women, muscle, workout, client, trainer, adam, week, inform, ann, people, strength training, fitness, nicole, sheila, training, life, gym, strong, introduced, gave

SPEAKERS

Sheila, Mike, Tim Edwards, Ann, Adam, Nicole

Nicole 00:05

For me, it was all about whatever I can do to to be thin, right? I'd never thought about muscle. I had never even given it any thought until until I needed it. But even then, it was ingrained in my head still, that muscle was masculine, it was macho. I didn't even know what the goal was. That's the point. And so now when I talk to women, and they're talking about how much they weigh, and I say, let's talk in terms of body composition, right, and we have the conversations about bulking up. And all they want to do is is really they want to lose weight. And of course they want to be healthy, but that's second to looking good, right? The real sell is that muscle is your avenue to reach those goals, whatever they be, whether it's looking good naked in the mirror, or you know, I want to you know, live as long as possible and I want my quality of life to be as optimal and superior as possible.

Tim Edwards 01:07

Inform nation Welcome to Episode 33 of the inform fitness podcast 20 minutes or more with Adam Zickerman and friends I'm Tim Edwards with the inbound podcasting network and client of inform fitness and today we have a very special edition of the inform fitness podcast because we said it's Adam Zickerman and friends. But Adam, why don't you go ahead and introduce the friends that are joining us today,

Adam 01:30

friends and every every sense of the word friends. So today, we have with us three of my favorite women. Aside from my wife, we have Sheila with us, which we all know she has been with us from the beginning. And we have Ann Kirkland, who is our senior trainer over at Burbank, and she's a rock star. And, again, sexy you know, just all around amazing person. And of course, we have Nicole Gustavson, my partner in crime in our Virginia location. And again, she's my muse. She's one of the most honorable and beautiful people I've ever met in my life, quite honestly. And we're here today, I'm going to take I'm going to take a backseat to these fabulous women and listen to them talk about everything about women and exercise. And of course, we have Mike also is gonna sit down with us and kind of take a backseat, which is very hard for him.

Mike 02:32

Well, I could dress up like a woman but you guys don't want to see it.

Tim Edwards 02:38

So sheila

Mike 02:39

I look like Sarah Jessica Parker when

Tim Edwards 02:42

It's her ugly cousin. So Sheila this episodes for the girls. And this is something that you and I have talked about for quite some time that you're getting a lot of feedback from your your clients had inform fitness. And sometimes this this podcast because there's three men on the show, and you

Sheila 03:00

three men and a woman

Tim Edwards 03:01

that's a little testosterone heavy at times, right? So this one's for the girls.

Sheila 03:05

And I'm always trying to get my opinion in there and try to be the voice of those women. But I thought, you know, I'm so excited about today because I have you know, Adam has a lot of women involved with inform fitness. And these two are the most the strongest women in literally and figuratively, and they're very dynamic. And I cannot wait to have this conversation because we're gonna just talk about how we all got involved in this. And what are some of the main issues that we encounter with our women clients. So I just want to kind of reiterate or refresh everybody's memory how I got involved with this. I was introduced to this workout in 2005, where I was introduced to Greg burns, who's one of the old school guys he's in Calabasas I used to work out with him. He gave me a book The Power of 10 by Adam Zuckerman. So I was aware of Adam and then Greg kept telling me you need to you should get certified you should get certified. You have good genetics, you should get certified. So I finally decided to get certified.

Adam 04:17

Everyone knows

Sheila 04:20

Greg's is always talking about genetics, which you know, another one like Ryan Hall, but um, I so I decided to do that in 2010. And that's when I met Adam. And it was literally one of the best things I've ever decided to do went through the whole certification course, just felt like this whole new world opened for me. And then in 2012, the opportunity came up for us to open the inform fitness in Burbank, California. So now it's my whole world. And I want to introduce now one of the second women that got involved like just maybe a few months after we opened The inform fitness in Burbank, we heard okay, there's another one location opening in Virginia. So I would like to introduce everybody in the podcast to Nicole Gustavson, who now owns not one, but two inform fitness locations. So Nicole, welcome. Well, thank you And why don't you explain to us how you got into this workout? How did you find out about this workout? How did you get involved with how to meet Adam? How did this whole all come about? For you?

Nicole 05:29

I would say that, that even being involved in the industry, the health and wellness industry, the fitness industry was the furthest thing from my agenda. I studied economics in college, I went on to get a master's in economics and business management. My whole focus was foreign ...