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Squid Game: The Official Podcast
1 Debt, Desperation, and the Deadly Games - Rewatch S1 Eps 1-3 35:35
35:35
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35:35Step back into the heart-pounding world of Squid Game as host Phil Yu (aka “Angry Asian Man”) and special guest Jonnie Park (aka “Dumbfoundead”) relive the most iconic moments from the first 3 episodes that started it all. From the unforgettable game of Red Light, Green Light to the nail-biting Dalgona challenge, they break down the intense cultural and emotional layers that made Squid Game so gripping. We also follow Player 456, Gi-hun, and unpack the significance of each player’s role in modern Korean society as they seek financial salvation in the deadly games. Also, Phil and Jonnie face off in a high-stakes game of their own in the studio, and we call Phil’s mom who shares her strategies for winning. Get back in the game! IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman & Jonnie Park @ dumbfoundead on IG Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…
The Future of SEO Jobs w/ Nick LeRoy
Manage episode 400748153 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Show Notes:
- 00:00 - Introduction
- 01:15 - The SEO Job Market
- 4:30 - Should we be scared of SGE and AI?
- 08:00 - Changes in the SEO industry
- 14:50 - What does the future look like?
- 16:48 - Thoughts on SGE
- 20:47 - Would you change anything about your career?
- 25:00 - How to future proof your job
- 28:20 - Technical SEOs vs Content SEOs
- 36:13 - Final Thoughts
Show Links:
80 episoade
Manage episode 400748153 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Show Notes:
- 00:00 - Introduction
- 01:15 - The SEO Job Market
- 4:30 - Should we be scared of SGE and AI?
- 08:00 - Changes in the SEO industry
- 14:50 - What does the future look like?
- 16:48 - Thoughts on SGE
- 20:47 - Would you change anything about your career?
- 25:00 - How to future proof your job
- 28:20 - Technical SEOs vs Content SEOs
- 36:13 - Final Thoughts
Show Links:
80 episoade
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×1 How to Rank on AI Search Engines with Michael Buckbee 43:05
43:05
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43:05We speak with Michael Buckbee, the innovator behind Knowatoa, a tool transforming SEO for AI search services. We discuss strategies for ranking on AI-Powered search engines and how Knowatoa enhances rank tracking on platforms like ChatGPT, helping marketers analyze keywords and search intent in this new landscape. We focus on aligning content with user intent while stressing the need for a robust domain authority strategy. We also highlight how social media presence and reputation management contribute to AI optimization. To thrive in the dynamic digital landscape, we advise marketers to continuously adapt their SEO approaches. Show Notes: 0:00 Introduction to Michael Buckbee 3:28 Understanding AI Search Rankings 5:52 Strategies for Influencing AI Search Results 7:28 The Future of SEO with AI 13:12 Exploring AI Search Evolution 16:25 The COPE Content Strategy 19:32 Navigating AI Search Services 23:09 The Role of Digital PR 40:03 The Future of AI and SEO Integration 42:48 Conclusion and Next Steps Show Links: Knowatoa: https://knowatoa.com/ Michael Buckbee on LinkedIn: https://www.linkedin.com/in/michaelbuckbee/ Follow Ross on X: https://twitter.com/RossHudgens Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seopodcast | #contentmarketing #seo | #contentmarketing…
1 How Brian Dean Sold Two SEO Businesses 35:32
35:32
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35:32We’re joined by Brian Dean, co-founder of Exploding Topics, as he shares his journey of transitioning from SEO education to trend-spotting innovation. We dive into the creation of Exploding Topics, exploring its origins as a side project, the collaboration with fellow entrepreneurs, and the strategic enhancements that shaped it into a successful SaaS platform. Brian discusses the importance of addressing customer needs, navigating the acquisition process with SEMrush, and reflects on the evolving landscape of SEO and search in the age of AI. He also candidly shares the psychological adjustments entrepreneurs face post-acquisition and offers insights into maintaining momentum in their careers. Chapters: 0:00 Intro and Welcome to Brian 1:17 The Origin of Exploding Topics 9:12 Transitioning to SaaS Model 11:13 The Journey to Selling 16:29 Buyer Relationships Matter 18:37 Reflections on SaaS Success 22:36 Finding the Right Co-Founder 27:18 Thoughts on the Future of Search 30:55 Life After Acquisition Show Links: Subscribe today for weekly tips Follow Ross on X Send Us an Email Follow Brian on Linkedin Exploding Topics The SaaS consultant Brian recommended #seo | #contentmarketing…
1 Mastering Content Strategy During Election Season with Emily Campbell-Snidal 13:23
13:23
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13:23This week on Content & Conversation, Ross and Emily Campbell-Snidal, VP of Content Marketing at Siege Media, explore how brands can craft effective content strategies during election season. Show Notes: 0:00 Election Strategies and Content Creation 2:48 Rethinking Content Calendars 4:37 Leveraging Current Events for Engagement 7:21 Updating Existing Content for Relevance 10:04 Navigating Political Topics with Neutrality 12:57 Long-Term Strategy Amidst Short-Term Events Show Links: Subscribe today for weekly tips Follow Ross on X Send Us an Email…
1 The Future of SEO w/ Clearscope's Bernard Huang 59:13
59:13
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59:13Show Notes: 00:00 - Intro 00:40 - Clearscope and the future of SEO 13:08 - What are language models actually good for? 29:10 - Using the data to guide strategy 39:00 - Discussing Reddit and SERPs 49:00 - Is there optimism for the future?
1 Lessons from 70 SaaS Content Interviews w/ Jimmy Daly 39:02
39:02
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39:02Show Notes: 00:09: Welcome, Jimmy Daly, Co-Founder and CEO of Superpath 03:30: What does high-performance SaaS content look like? 06:48: The importance of knowing your product (Fresh Paint) 10:24: Outstanding content in SaaS 11:16: The advantages of compiling your own data 13:03: Jimmy’s Your Blog Is a Library Not a Publication 21:31: The three best content marketing approaches 24:33: The balance between publishing frequency and SEO 30:19: Missed traits of high-performing freelance writers 37:54: Final tips, tricks, and tactics…
1 Programmatic SEO w/ Zapier’s Former Lead SEO 49:56
49:56
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49:56Show Notes: 00:05: Welcome, Matt Bowers , SEO Consultant (Zapier and Zillow Alum) 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic? 01:12: Do you believe there’s a minimum threshold of unique content that a programmatic page should have to be successful? 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic? 20:04: Certain SERPs may not display programmatic page types. Do you think this reflects on the potential success of programmatic approaches? 22:44: What does an ideal programmatic deployment strategy look like? 26:34: What are the common mistakes in implementing programmatic? 34:04: How do you conduct keyword research for long-tail keywords, when keyword tools often show “no data” or “zero” for them? 38:14: What are your thoughts on using AI for those pages versus having a human in the loop? 44:30: Can you share any great examples of successful programmatic SEO? 45:39: Final tips, tricks, and insights from Matt Bowers 48:20: How to connect with Matt Bowers…
1 Product-Led Digital PR: A Critical Strategy for 2025 19:39
19:39
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19:39Show Notes: 00:00 - Introduction 00:45 - What is Product-Led Digital PR? 4:30 - Why you should choose Product-Led Digital PR 6:37 - A case study with encouraging results 8:30 - Putting your data to work 10:00 - Running surveys 13:00 - How do you make surveys effective? 16:00 - What the future looks like 18:00 - Final Thoughts…
1 Google’s Algo Leak, AI Overviews & Hreflang’s Future 31:25
31:25
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31:25Show Notes: 00:08: Welcome, Jesse McDonald, Senior Director of SEO at Siege Media 00:41: Mike King’s analysis of Google Search’s leaked internal engineering documentation (Read more) 02:15: Overall site authority score 03:05: The impact of clicks on rankings 04:09: Defining Domain Authority 04:49: “Font Size of Terms and Links Matters” 05:26: The “small personal site” specification 08:03: Authors as an explicit ranking feature 09:13: Validity and effectiveness of the disavow tool 10:27: AI Overviews: Initial observations (Read more) 14:25: The traffic impact of AI Overviews by Kevin Indig (Read more) 16:58: The future of hreflang (Read more) 23:17: Why Google is cracking down on “parasite SEO” (Read more) 30:10: Final wrap-up, thoughts, and SEO tips Show Links: Follow Jesse on X Follow Ross on X Send Us an Email…
1 The Optimal In-House Team Structure 15:35
15:35
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15:35Show Notes: 0:24: Exploring the optional internal team structure for content marketing 1:18: Why in-house Content Marketing Managers are the most effective 2:59: The role of SEO Managers in driving success (ideally) 4:03: The pitfalls of outsourcing and its impact on quality and bandwidth 5:19: The importance of consistency in brand voice and tone with freelancers 6:50: Ross’ perfect in-house team structure 9:02: The pros and cons of Founder/CEO involvement 11:58: How to navigate the challenges of in-house SEO management 13:35: Closing insights Show Links Follow Drew on Twitter Follow Ross on Twitter Send Us an Email…
1 Content Marketing Trends for 2024 16:49
16:49
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16:49Show Notes: 00:00 - Introduction 1:02 - Despite slightly smaller budgets, businesses remain committed to content marketing 2:47: Reports indicate higher success rate for those who invest more per asset 3:24: What we're currently seeing in AI's impact, AI usage up YOY 5:25: Is AI helping or hurting your content? 7:29: Where AI is making the most significant impact 8:46: Unpacking the decline the link building and its implications 10:32: The rise of organic link building 11:42: Interactive content use surges 13:07: Is AI and code development practical? 14:51: Businesses biggest challenge — lead generation Show Links Follow Drew on Twitter Follow Ross on Twitter Send Us an Email…
1 The Future of SEO Jobs w/ Nick LeRoy 37:49
37:49
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37:49Show Notes: 00:00 - Introduction 01:15 - The SEO Job Market 4:30 - Should we be scared of SGE and AI? 08:00 - Changes in the SEO industry 14:50 - What does the future look like? 16:48 - Thoughts on SGE 20:47 - Would you change anything about your career? 25:00 - How to future proof your job 28:20 - Technical SEOs vs Content SEOs 36:13 - Final Thoughts Show Links: Post your next SEO job on SEOjobs.com with Nick LeRoy Follow Drew on Twitter Follow Ross on Twitter Send Us an Email…
1 How To (Actually) Get SEO Projects Accomplished With Tory Gray 35:07
35:07
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35:07Show Notes: 00:00: Introduction 01:53: Understanding why problems in SEO occur 07:55: Being a T-shaped marketer 09:10: Ross shares a recent client case study 10:50: Tory shares a recent client case study 13:28: Having critical conversations with clients 15:45: Thematic issues that prevent SEO work 19:54: Useful tips for getting SEO projects done 24:20: Client communication philosophies 27:20: Final thoughts on Ross' Linkedin post 33:43: Conclusion Show Links: Follow Tory's Podcast: Opinionated SEO Opinions Follow Drew on Twitter Follow Ross on Twitter Send Us an Email…
1 All-in on Organic Links: Lessons 18 Months Later 19:19
19:19
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19:19Show Notes: 00:00: Introduction 00:57: Lessons from BrightonSEO 02:20: Strategies for Link Relevancy 04:00: Lessons from Less Manual Link Building 10:20: How Do Brand and EEAT Signals Impact Links 15:45: Summing It All Up 18:36: Outro Show Links: Follow Drew on Twitter Follow Ross on Twitter Send Us an Email…
1 How To Do Winning Keyword Research For 2024 23:13
23:13
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23:13Show Notes: 00:00: Introduction 02:09: Intro to the sheet 3:00: Keyword Research process 4:50: Keyword Difficulty 5:20: Relevancy Score 6:30: Ranking Page URL 9:27: Links 11:45: Page Traffic and Traffic Value 13:05: KOB Score 15:00: SERP Features and Keyword Demand Trends 16:40: Word Count 17:48: Refresh Frequency 19:17: Revised KOB score 20:25: Categorize and Funnel Stage 22:08: Conclusion Show Links: Follow Drew on Twitter Follow Ross on Twitter Send Us an Email…
1 Insights From 4 Content Marketing Tests 16:36
16:36
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16:36Show Notes: 00:17: Above the fold best practices 3:46: Siege Media’s sticky navigation case study 6:47: The impact of font size on conversion rate 10:46: The power of updating content Show Links: Follow Drew on Twitter Follow Ross on Twitter Send Us an Email
1 The Best X Strategies for Executing BOFU Content 21:05
21:05
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21:05Show Notes: 00:30: BOFU benefits in SaaS 00:55: Why “Best X” roundups are necessary 2:45: BOFU content best practices 5:41: How to counter legal ramifications 7:21: The importance of updates 9:01: Alternative and “vs” page strategies 11:09: When landing pages make sense 12:14: How internal linking fits in 12:14: HubSpot example 14:05: PandaDoc example 15:38: Addressing the fear of retaliation 17:06: Executing BOFU as a brand new website Show Links: Follow Drew on Twitter Follow Ross on Twitter Send Us an Email…
1 Why Most People Are Doing Digital PR Wrong 20:42
20:42
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20:42Show Notes: 00:23: Does digital PR have enough value per link? 4:35: How to execute link building effectively 6:40: Breaking down the value of links by industry 7:29: Off-brand digital PR — the “Principal—Agent” problem 9:59: Deploying digital PR campaigns 1-4x a year 11:50: Why keyword-driven digital PR makes the most impact 13:08: How to fuel internal linking across your site 14:29: Digital PR best practices, the fundamentals 15:49: Final tips, tricks, and tactics/li> Show Links: Follow Drew on Twitter Follow Ross on Twitter Send Us an Email…
1 What Is E-E-A-T? And How to Optimize For It 34:40
34:40
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34:40Show Notes: 00:08: Welcome, Bernard Huang, Co-founder of Clearscope 00:35: E-E-A-T’s background and evolution 4:00: Common E-E-A-T misapplications by SEOs 13:21: The value of a simple photoshoot 18:27: Modern SEO necessities vs. technical SEO 27:32: How to optimize every pixel on your site Show Links: Visit Clearscope’s Blog Follow Bernard on Twitter Follow Ross on Twitter Send Us an Email…
1 Google I/O SEO Changes: What You Need To Know 25:59
25:59
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25:59Show Notes: 00:10: The core SEO changes at Google I/O 2:14: Health and finance topics will not be affected (so far) 3:08: Watermarking for generative content creators 4:51: New layouts in Google SERP 6:12: New impact on affiliate website 7:43: Query complexity and how it influences content choice 8:30: Google’s incentives for content and websites continues 10:30: RLHF, “Reinforcement Learning from Human Feedback 13:42: Visual design importance 18:06: How to increase efficiency in SEO with AI 21:02: Visual design importance, continued 21:47: Why complex queries are the best defense 22:22: How to stay on top of optimization as AI evolves 24:57: Final tips, tactics, and tricks Show Links: The AI Takeover of Google Search by The Verge “Watermarking” and Content from Google I/O “Conversational Mode” from Google I/O Follow Drew on Twitter Follow Ross on Twitter Send Us an Email…
1 Recession-Proof Content Marketing w/ Bernard Huang 33:15
33:15
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33:15Show Notes: 00:07: Welcome, Bernard Huang, Co-founder of Clearscope 00:30: How to recession-proof content marketing 5:05: Why exploring bottom-funnel topics are key 7:32: Attributing content to revenue, lead generation 11:57: Update content more 14:41: Repurpose content more 18:09: Using keyword rankings to prove success 19:05: Search demand’s decline and ChatGPT 22:36: The revolution of language models and unique data 30:10: Final tips, tactics, and tricks for recession-proof content marketing Show Links: Visit Clearscope’s Blog Follow Bernard on Twitter Follow Ross on Twitter Send Us an Email…
1 Made In CEO Chip Malt: Building SEO Strategies From the Ground Up 42:19
42:19
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42:19Show Notes: 00:08: Welcome, Chip Malt, CEO of Made In 00:35: The details of Made In’s content strategy 4:33: How do you quantify the worth of your assets? 7:10: Why Chip pursued education and research first 7:50: How long did it take to feel traction from your SEO investment? 13:48: Made In’s content and A/B tests 10:02: The evolution of Made In’s blog design 19:05: How to incorporate shopping experiences into content 22:00: Using email for content distribution 25:05: How Made In used original photography to their advantage 27:22: Does AI have a place in Made In’s content development? 30:19: What’s next for Made In? 31:40: The structure of Made In’s content team 34:44: How Made In sets goals 38:15: Chip’s cooking tips Show Links: Visit Made In’s Blog Follow Chip on LinkedIn Follow Ross on Twitter Send Us an Email…
1 Higher Volume, Higher Stakes w/ Ryan Darani 37:12
37:12
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37:12Show Notes: 00:13: Welcome, Ryan Darani , SEO Consultant for DTC Health and Wellness brands 1:36: How much content should you publish to be effective with SEO? 2:59: Content freshness and its impact on rankings 5:20: What’s the counterargument to Monday.com’s case study ? 8:24: The negative effect of high volume, low quality content 11:33: The importance of updating content 12:31: When to execute low volume, high quality vs. low (or mid) quality, high volume? 19:49: When is high quality, low volume the wrong approach? 22:19: How does AI impact the potential for high volume content? 32:27: Final tips, tactics, and tools from Ryan. Show Links: FreshBooks Invoice Templates Example Follow Ryan on LinkedIn Follow Ryan on Twitter Follow Ross on Twitter Send Us an Email…
1 Growing a Marketplace to 100k Visits/mo: Captain Experiences’ CEO Jonathan Newar 28:28
28:28
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28:28Show Notes: 00:08: Welcome, Jonathan Newar, CEO of Captain Experiences 2:08: What’s the biggest fish you’ve ever caught? 3:48: SEO’s role in the initial stages of Captain Experiences 10:13: How Captain Experiences thinks through “Guide” pages 12:50: How to present a growth story to investors with SEO 16:32: Captain Experience’s marketing and SEO team structure 20:30: The biggest SEO KPIs for Captain Experiences 21:28: The difference between long-term SEO and PPC 23:43: How Captain Experiences plans to expand their markets 26:30: Jonathan’s insights on growth and SEO Show Links: Example of Captain Experiences’ Guide Pages Follow Jonathan on LinkedIn Follow Ross on Twitter Send Us an Email…
1 The 2023 Content Marketing Trends Report w/ Bernard Huang 56:47
56:47
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56:47Show Notes: 1:33: Currently, those that *don't* use AI report higher performance on average. That said, company usage has gone up 12% this year. 6:45: How AI is changing content optimization and SERPs over time. 16:00: The future of Google’s Helpful Content update. 23:23: Businesses that incorporate link building into their strategy report a 45% higher success rate than those that don't. 29:09: The average content design investment is 1-10%. That said, those who allocate 10-50% of their budget to content design report better results on average. 34:00: Only 36.1% of businesses report creating interactive content as part of their content strategy, and only 5.3% report using video. The pros and cons of different content medium investments. 38:28: How to best use video strategically in your content strategy (B2B vs. B2C). 45:24: 64% of B2B businesses currently execute link building in their content marketing efforts versus 36% in B2C. AI tool usage is more prevalent in B2B, where 62% report planning to use the tools with only 38% in B2C. 49:55: Shockingly, most report that their content budgets will *not* go down in 2023, with over half reporting an increase. Show Links: Download the Report…
1 The Role of AI Content w/ Lily Ray 40:49
40:49
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40:49Show Notes: 00:09: Welcome, Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital 00:41: Breaking down Bing’s AI integration and Google’s AI announcement 2:23: Lily’s take on the future of AI integration and SEO 10:36: The competition between Google and ChatGPT 13:06: How to incorporate AI content generation into your strategy 16:41: Best use cases for AI content tools 20:38: AI content tools for enterprise vs. small businesses 22:42: Why the case studies of AI content generation success are problematic 28:42: Lily’s clients and their stance on AI content tools 32:55: How will AI content generation evolve from here? 36:35: Where to find Lily Ray Show Links: Getty Images Sues Stable Diffusion for $1.8 Trillion Google’s Guidance About AI-Generated Content “The Role of AI Content in SEO” by Lily Ray CNET’s AI Journalist Commits Plagiarism Yandex Ranking Factors Explained by ChatGPT Follow Lily on LinkedIn Follow Lily on Twitter Follow Ross on Twitter Send Us an Email…
1 Growing Greatist to 50M Visitors w/ Derek Flanzraich 1:09:55
1:09:55
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1:09:55Show Notes: 00:07: Welcome, Derek Flazraich, CEO of Ness 1:55: How Derek’s former company, Greatist was born 3:33: How Greatist scaled to 50 million visitors per month 6:02: Why establishing the correct tone for your audience is key 13:18: Greatist’s success in mentioned outreach 19:38: How Pinterest contributed to Greatist’s success 22:07: Biggest strategy lessons from Greatist to Ness 26:51: How to increase your content engagement via email 30:49: Using social media for content distribution, “the individual more than the brand” 37:37: What type of voice is ideal for Health & Wellness today? 42:10: Biggest content lessons from Greatist to Ness 45:46: Why a variety of platforms are necessary for SEO 48:24: Ness’ three most impactful channels 50:37: Is there an equivalent to Pinterest today? 53:59: How to repurpose your content across multiple channels 56:25: Derek’s unique leadership style and culture at Ness 1:02:14: Ness’ team structure 1:05:16: Final tips, tricks, and tactics from Derek Show Links: Follow Derek on LinkedIn Follow Derek on Twitter Subscribe to Nessie Sightings Follow Ross on Twitter Send Us an Email…
1 Animalz Former CEO Devin Bramhall: Lack of Creativity in Content Marketing 1:07:31
1:07:31
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1:07:31Show Notes: 1:52: What led you to step down as CEO of Animalz? 9:12: Devin’s thoughts on the direction of content marketing at Animalz and the future of the industry 14:57: How to not be confined by a “content marketing box” when implementing long-term strategies 18:13: What were some of the biggest strategic struggles you saw in the content world as a CEO? 24:12: How to balance the execution of creativity and SEO — “keep boring stuff boring” 30:29: How does AI fit into content marketing today? 40:47: How community can be a bigger part of content marketing 54:58: Devin’s experience executing community strategies at Animalz 56:52: What’s next for Devin Bramhall? Show Links: Follow Devin on LinkedIn Follow Ross on Twitter Send Us an Email…
Show Notes: 00:18: Welcome, Mike Yon, Founder of Clean Air Digital 00:56: Mike’s experience in SEO M&A 3:41: The current state of SEO M&A 7:21: What does digital real estate look like today? 11:19: Finding SEO acquisition targets — link value vs. ownership value 16:06: What is the best deal structure? 19:52: How to evaluate SEO assets in every industry 22:14: The value of sites with penalties and/or significant hits in traffic 24:52: Mike’s due diligence process when acquiring a site 37:38: Tools to compare valuations in your market 40:10: Where are the most popular marketplaces? 42:02: Due diligence process continued 45:10: How to make the acquisition process seamless 48:32: Best tools to make your deal run smoothly 50:30: What percentage do marketplace websites take 51:08: Mike’s final tips, tactics, and recommendations 53:02: How to get the maximum from your sale Show Links: Follow Mike on LinkedIn Follow Mike on Twitter Follow Ross on Twitter Send Us an Email…
1 Startup SEO During a Downturn w/ Eli Schwartz 59:53
59:53
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59:53Show Notes: 00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO 1:42: How startups should think about SEO in a volatile environment 3:31: Why startups should not do SEO 7:17: Creating SEO ROI models for startups 12:56: Why links aren’t the end-all be-all 20:27: Learn from Eli’s SEO advisory toolset 27:52: When and when not to implement SEO strategy 30:22: Why differentiation in strategy is important 42:24: How to use traffic as a metric 44:32: Comparing SEO strategies: Amazon vs. Walmart 54:00: How to survey users from a search standpoint 58:01: Eli’s final tips, tactics, and recommendations Show Links: Learn More About Eli Schwartz Get Eli’s Book: Product-Led SEO Follow Eli on Twitter Follow Ross on Twitter Send Us an Email…
1 How To Scale From 0 to 200k Visits w/ Gaetano DiNardi 57:00
57:00
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57:00Show Notes: 00:07: Welcome, Gaetano DiNardi, Growth Advisor and Fractional VP 1:24: The relationship between SEO and Growth Marketing 2:05: How search can create demand 4:30: Is inbound marketing still relevant? 5:26: Determining the pace of content quantity ( Aura case study ) 8:29: How Gaetano convinced executives to invest in content 10:43: The ideal freelance team structure 15:38: Why promising too much content is problematic 17:38: Ranking expectations, how to prioritize content 20:52: Aura’s unique content strategy, how to identify winning topics 23:34: Topic research — how to uncover business potential 29:24: How video makes an impact and how to budget for it 39:39: Examples of “Pain Point SEO” 45:35: How to think about link building within a startup 54:40: Gaetano’s final tips, tactics, and recommendations Show Links: Learn More About Gaetano DiNardi Follow Gaetano on LinkedIn Listen to Gaetano on SoundCloud Follow Ross on Twitter Send us an email…
1 The Biggest Threat to SEO w/ AJ Kohn 50:29
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50:29Show Notes: 00:10: Welcome, AJ Kohn, Founder, Blind Five Year Old 00:42: The current threat to SEO 5:33: What’s causing hesitation towards SEO? 7:30: SEO measurement and A/B testing 9:25: Data-informed vs. data-driven culture 15:38: Potential solutions for SEO resistance 19:35: How to quantify SEO impact for clients 28:03: The rapid growth of long-tail search 36:10: Google’s featured snippets, good or bad for SEO? 40:02: AJ’s seoClarity review 42:10: What AJ learned in 2022 Show Links: Visit AJ’s blog: Blind Five Year Old Follow AJ on LinkedIn Follow Ross on Twitter Send us an email…
1 How LawnStarter Cut Grass to $2M in Traffic Value 41:23
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41:23Show Notes: 00:12: Welcome, Ryan Farley, Co-Founder and CMO, LawnStarter 00:40: Was SEO a primary focus for LawnStarter from the get-go? 3:06: How LawnStarter developed an SEO foundation during Series A 4:10: What SEO metrics key stakeholders care about 6:10: Competing with local pack vs. national-local companies 10:30: The content hub strategy (ex. LawnStarter’s pricing guides ) 16:55: Have you considered expanding your brand? 18:23: LawnStarter’s model for SEO opportunity 21:54: How to approach hiring for content and SEO 24:52: The 40/40/20 ratio 26:57: How LawnStarter thinks about ranking success long-term 36:38: What keeps Ryan up at night in regards to SEO? Show Links: Visit LawnStarter’s blog Follow Ryan on LinkedIn Follow Ross on Twitter Send us an email…
1 Enterprise Real Estate SEO w/ Kristan Bauer 43:12
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43:12Show Notes: 00:10: Welcome, Kristan Bauer, Founder and SEO Consultant, Conifr 00:41: Navigating low-percentage branded traffic 7:32: The benefits of a localized site architecture 9:37: Is duplicate content bad for real estate? 13:39: AI-generated content’s role in real estate SEO 15:45: How to guide client’s on link acquisition 18:00: The ideal in-house team structure 20:10: Traffic vs. lead conversion SEO (Movato) 25:29: Go-to SEO strategies for enterprise real estate companies 30:40: Localized keyword optimization 33:09: Final tips, tactics, and recommended tools (Botify, seoClarity) 39:14: Kristan’s predictions for the future of real estate and SEO Show Links: Conifr: SEO Consulting Follow Kristan on Twitter Follow Ross on Twitter Send us an email…
1 Scalable E-commerce Content SEO w/ Aleyda Solís 39:51
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39:51Show Notes: 00:13: Welcome, Aleyda Solís, International SEO Consultant, Orainti 1:06: E-commerce category pages best practices 7:18: Companies that do category pages well ( JB HI-FI ) 11:21: How to optimize product pages 14:42: Why human-first content is ideal 17:34: Companies that do product pages well ( Manscaped ) 19:24: Do accordions have SEO value? 22:55: AI tools for e-commerce category/product page content 26:01: How to keyword map effectively, Aleyda’s cheatsheet 30:56: Avoiding keyword cannibalization with different intent 34:28: Final tips, tactics, and recommended tools Show Links: Aleyda’s Presentation: E-commerce SEO Horror Stories Follow Aleyda on Twitter Follow Ross on Twitter Send us an email…
1 How To Get Executive Buy-in for SEO 38:34
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38:34Show Notes: 00:25: Welcome Nick Lafferty, Head of Growth Marketing at Loom 00:51: Important pre-executive pitch steps to ensure it’s received well 6:23: What to do in your first 30 days at an organization 9:27: How to execute a pitch to your executive team 12:14: Scale-back on projections, keep it realistic 15:01: How to deal with push back, unrealistic time expectations 17:29: Common mistakes when failing to get buy-in 20:12: How to execute after making the pitch 24:17: How to overcome obstacles within an organization 26:24: Is SEO education necessary pre-pitch? 29:00: Final tips, tactics, and recommendations 32:18: Using domain authority to give time expectations Show Links: Follow Nick on LinkedIn Follow Ross on Twitter Send us an email…
1 Google’s Helpful Content Update: Predictions and Next Actions 19:58
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19:58Show Notes: 00:39: What is the Google Helpful Content update? 1:40: What we think Google is trying to fix ( Ross’ prediction ) 7:00: Potential collateral damage, what to be aware of moving forward 10:01: How excessive word count plays a part 12:39: Create content that solves the problem, instead of just answering the query 14:10: Our overall recommendation with Google updates Show Links: Google’s Helpful Content update Follow Drew on Twitter Follow Ross on Twitter Send us an email…
1 Zero Volume Keywords w/ Abby Gleason 42:21
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42:21Show Notes: 00:10: Welcome Abby Gleason, SEO Product Manager at Scribd 00:40: What does “zero volume” keywords mean? Why are they a good strategy? 2:22: Why zero volume keywords is creating a buzz 5:29: How do you find zero volume keywords that actually drive traffic? 8:26: Zero volume case study outcomes 9:15: Discovering zero volume keywords by industry 11:06: How to convince stakeholders of zero volume search topics 15:00: What type of investment makes sense for this strategy? 17:36: Zero volume case study outcomes 21:01: Low search volume can equal bottom funnel keywords<>/li> 24:33: Using competitors to your advantage and keyword frameworks 26:51: Is this strategy ineffective within B2C organizations with lower customer LTV? 29:23: The importance of quality over everything 32:25: Audience research vs. keyword research 33:56: Zero volume case study outcomes 37:27: What Abby is excited about in SEO and content marketing Show Links: The Maker SERP Squeeze Thruuu: Free SERP analyzer Follow Abby on Twitter Follow Ross on Twitter Send us an email…
1 SEO Strategies for International Expansion w/ Brodie Clark 54:17
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54:17Show Notes: 00:10: Welcome, Brodie Clark, Melbourne-based SEO consultant 1:42: Brodie’s best strategies for expanding SEO Internationally 3:54: How much does existing equity “transfer” to international markets using hreflang (ex. /us/)? 5:37: Why automatic redirection isn’t a good idea 7:30: Expanding domains is a long-term game, link signals 9:54: Advice for sites that aren’t well-established 11:50: Is a link building strategy necessary? 17:05: The highest value links globally 20:27: What was the effect on Google Penguin in Australia? 26:00: Brodie’s SEO consulting playbook 33:45: Are audits necessary? Why choosing the right client matters 41:56: Tips for new SEO consultants Show Links: Learn more about Brodie Clark Follow Brodie on Twitter Follow Ross on Twitter Send us an email…
1 How TrustRadius Built $2M/mo in B2B Traffic Value 45:57
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45:57Show Notes: 00:10: Welcome, Mark Barrera, Vice President of Audience and Review Generation at TrustRadius 00:44: How do you use SEO data to impact decisions at TrustRadius? 3:36: The impact of review generation on SEO 5:23: Duplicate content and how to create different experiences 9:39: Mark’s ideal SEO department 11:37: Measuring reviews, metrics vs. competitors 13:01: The typical SEO at TrustRadius 16:59: Tracking history — research boards and what they do 20:11: How is TrustRadius monetizing? 31:17: What performance tests work and which ones don’t 37:08: How Google algorithm updates affect decisions for TrustRadius 38:33: Mark’s view on link building, outreach 41:01: What’s new for TrustRadius? Show Links: Learn more about TrustRadius Follow Mark on Twitter Follow Ross on Twitter Send us an email…
1 The 50% Content Distribution Myth 16:22
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16:22Show Notes: 00:15: What is the 50%+ of your time on distribution theory? 1:38: Why do we think this theory is wrong? 2:36: Spend more time on quality and optimization for search 3:24: The appropriate amount of time for distribution on average 4:11: Using Pareto’s Principle (80/20) to better balance efforts 5:34: What Archimedes’ Lever has taught us on content performance 7:54: How to best use your time on content and distribution 9:58: The difference between promoting content and promoting a business 11:42: Why KOB analysis is still a key factor 12:43: Is PPC a valid strategy for link building? 14:30: Summary Show Links: Enroll in SiegeLearn today! Follow Drew on Twitter Follow Ross on Twitter Send us an email…
1 How To Double Traffic with Content Audits w/ Kelsey Jones 54:44
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54:44Show Notes: 00:12: Welcome, Kelsey Jones, Founder of Six Stories 00:34: Kelsey’s content audit philosophy 3:08: The best process for content audits 7:22: The necessary benchmarks for content audits 12:53: How much time do content audits take? 14:38: Kelsey’s digital tool set 16:17: How to adjust for keyword cannibalization 19:45: Kelsey’s 404 vs. redirect ideology 24:07: Are jump-to links for redirects necessary? 25:26: How to scope a content audit 27:33: Why content audits are an ongoing process 31:11: How often should you do content audits? 33:47: The benefits of “mini” content audits 35:58: How should you structure an auditing team? 41:08: What are common content audit mistakes you’ve seen? 45:18: The ideal point person for content changes 48:48: The value of checklists 50:50: Content audits and their impact Show Links: Learn more about Six Stories Follow Kelsey on Twitter Follow Ross on Twitter Send us an email…
1 Search Intent Perspectives w/ Clearscope’s Bernard Huang 51:53
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51:53Show Notes: 00:12: Welcome, Bernard Huang, Co-founder of Clearscope 1:19: Bernard’s unique NFT marketing strategy 7:44: The importance of “search perspectives,” predicting the evolution path of a SERP 15:04: Where search perspective applies 16:09: What Google’s “what people have also asked” tells us 17:21: Google’s business model — is UX or ad revenue the priority? 20:20: Solving for for individual sub-topics vs. topic clusters 25:01: Total keyword opportunity in one post, “ranch-style SEO” 28:45: Could any SEO write it? The significance of thought leadership 33:49: Don’t have counterarguments for the sake of it 37:16: Bernard’s “SERP similarity,” addressing the copycats of SEO 40:09: How often do SERPs change on average? 43:49: What are you excited about in the content space? Show Links: Learn more about Clearscope Follow Bernard on Twitter Follow Ross on Twitter Send us an email…
1 How Quality Grew Launch That to $86M in Traffic Value w/ David Palombo 42:18
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42:18Show Notes: 00:12: Welcome, David Palombo, President and COO of Launch That. Brands include: Asbestos.com , Retireguide.com , Drugwatch.com , Annuity.org , Consumernotice.org 1:39: Launch That’s content creation process with E-A-T in mind 5:53: Balancing high-quality content and scale for content creators 8:09: How to separate ownership, performance across team members 9:10: Procuring experts for content review 14:26: How to motivate link builders 17:52: The difficulty of generating links, shift towards passive links 18:27: The biggest motivators for content creators 20:53: Annuity.org’ link-building element, “Cite Us” and its benefits 23:14: Why authority is key for passive links 24:55: How Launch That uses feedback CTAs 30:07: What lift or data does “Cited Research Articles” show? 32:35: Breakdown of David’s team, what “lateral roles” means 36:09: The ideal process for writers 38:31: What is Launch That excited about? Show Links: Learn more about Launch That Follow David on Twitter Follow Ross on Twitter Send us an email…
1 Interactive Content: Everything You Need to Know 17:18
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17:18Show Notes: 00:15: Why we recommend interactive content 1:31: What are the cons of interactive content? 2:16: If Google is building the same tools in the SERP, is it worth it? 3:44: How to think about the calculator itself, what to consider 4:25: Positive outcomes we've seen through passive link strategy 6:56: Other examples of interactive content 8:48: Why time to value is important 10:34: The repurposing codebase is beneficial 12:45: When content uses "calculator" without the calculator 13:45: How we think of bottom-funnel pages and calculators 15:30: Ideal structure for calculators 16:28: Final thoughts Show Links: Enroll in SiegeLearn today! Follow Drew on Twitter Follow Ross on Twitter Send us an email…
1 Why We Stopped (Most) Manual Link Building After 1M+ Emails 16:03
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16:03Show Notes: 00:44: Our transition from manual to passive link building strategy 2:45: Examples of passive link topics 3:23: How newer authority websites can execute 4:36: Hammer vs. power tool strategy 6:22: Passive link strategy = higher authority on average 7:28: The importance of internal linking 8:06: Interactive content, why high-quality content is necessary 8:54: Why the domain rating of passive link strategy skews higher 10:36: Pros vs. cons 12:14: How to achieve success, our process breakdown Show Links: Enroll in SiegeLearn today! Follow Drew on Twitter Follow Ross on Twitter Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 What Good SEO Consulting Looks Like w/ Tom Critchlow 1:05:49
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1:05:49Show Notes: 00:12: Welcome back, Tom! 1:01: How to structure a good kickoff meeting 9:03: Separating great kickoff meetings vs. average ones 10:04: How many meetings are too many? 15:20: Report revenue to increase credibility 17:00: How to run meetings effectively 22:22: Is dedicated account management essential? 24:57: Defining the roles on your team to deal with clients 26:45: Favorite tips for writing emails 30:08: How to push back on clients — be empathetic 37:46: Reporting, how to make your client look good 40:29: Ghostwriting for clients 41:37: When to use decks vs. reports 42:04: How to educate your client and move the needle 45:23: Ross’ new wave of strategy for clients 49:32: Presentation best practices 54:10: When does upselling make sense 1:04:39: Learn more about Tom’s SEO MBA course Show Links: Enroll in SEO MBA today! Follow Tom on Twitter Follow Ross on Twitter Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 How IBM Generated $250M of Lifetime Traffic Value (LTTV) 1:06:41
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1:06:41Show Notes: 00:39: Bryan’s original post on how IBM generated over $250M of lifetime traffic value (LTTV) in 2021 1:10: IBM’s “Inbound Workbook” 8:13: What processes have made the workbook successful? 10:41: What is the “diamond team model” and how has it helped SEO in larger organizations 16:45: IBM’s SEO team breakdown 21:46: The benefits of keyword frameworks 14:25: Why user stories are important 16:42: What is content engineering? 24:54: IBM’s attribution models 29:44: How to build an SEO movement at a large organization 33:20: The benefit of using keywords in addition to charts in internal reporting 40:23: Who do you invite to the internal Slack channel? 42:36: Bryan’s evolution of role and management best practices 45:19: How IBM uses internal blogging 51:54: The pros and cons of email communication 53:58: How long does it take to roll out a successful SEO program? 1:01:00: The effects of redirects for IBM, link building strategy Show Links: Bryan's Substack SERPerStar Follow Bryan on Twitter Follow Ross on Twitter Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 How To Train Content Marketers at Scale 21:24
21:24
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21:24Show Notes: 00:17: Elsie’s roles and what it means for onboarding 00:37: What are some of the strategies we use to scale our training? 2:08: The benefits of open-source knowledge 3:28: Hiring in cohorts 4:00: The controversial “test” project 5:58: How to hire and train remote teams 7:01: The advantages of bringing in other managers, mentors early on 8:14: Ideal length of training period 8:57: Integrating new hires with clients 9:32: Are probation periods necessary? 10:39: How to apply training to different paces of learning 12:02: How often do we evolve/update our processes? 13:08: The importance of noting expectations 13:56: How to track performance of new hires, determine fit 15:59: As an applicant, learning about your company matters 17:36: What we’ve learned in training/onboarding after growth 20:55: SiegeLearn discount, use code "ELSIE25" (Limited quantities available) Show Links: Siege Media is hiring! Enroll in SiegeLearn Follow Elsie on LinkedIn Follow Drew on Twitter Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 Modern Enterprise SEO with Michael King 45:15
45:15
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45:15Show Notes: 0:39: What content strategy means at the enterprise level 3:02: How to navigate push back 4:58: Governance model examples 6:56: Quick wins vs. big build-outs 9:16: The importance of work-in-progress updates before major deliverables 12:38: Mike’s playbook for getting things done as an agency in an enterprise organization 14:25: Why user stories are important 16:42: What is content engineering? 21:19: How to model scope on a per post basis 22:41: Lessons after both working for and running an agency 28:18: Mike’s upcoming book on the science of SEO 30:40: What is something you don’t like about the SEO industry? 34:10: Why empathy is key at agencies 37:45: Mike's new beta rank tracking tool 40:08: What is something you do like about the SEO industry? Show Links: iPullRank is hiring! Follow Mike on Twitter Follow Ross on Twitter Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 What’s Changing in Content and SEO in 2022 with John-Henry Scherck 1:06:58
1:06:58
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1:06:58Show Notes: 00:10: Welcome, John-Henry Scherck, founder of Growth Plays 00:28: What’s evolving in SEO and content in 2022? 3:39: Technical SEO is a bargain, not a mandate 6:58: Do CMSes prevent technical SEO debt? 10:05: Utilitarian content vs. “engaging” content 11:29: Why low time to value and instant gratification is key for content 14:25: Taking a John Barrows approach (give and take vs. give) 15:20: Segmenting for audience type per content 17:53: Content hub and Learn Center design best practices 23:41: Is trend reporting necessary for investors? 28:49: The benefit of passive link acquisition via trending topics 31:40: How major reports affect rankability 36:15: How to move the needle in enterprise environments remotely 43:48: Implement imagery effectively 46:55: Units and content cost, mapping out the best ROI model 49:26: How to make valuable assets 53:41: What we can learn from SmartSheet 58:57: Tips, tools and tactics from John-Henry Show Links: The John Barrows approach Follow John-Henry on Twitter Follow Ross on Twitter Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 How to Secure $1,000,000+ in SEO Budget with Tom Critchlow 56:07
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56:07Show Notes: 00:12: Meet Tom Critchlow, Strategy Consultant, Founder of SEO MBA and former VP of Operations at Distilled 1:21: How to secure a substantial SEO budget 5:13: Tom’s contrarian take on how companies should invest in SEO 6:15: The secret behind organizational charts 7:42: Best metrics to use for proving ROI 10:46: Common mistakes in strategy presentations to the C-suite 13:43: The correlation between updating content and renewals 15:50: Why communicating ROI in annually is ideal 17:14: Tips for communicating link building ROI 20:50: How to calculate monthly link value 21:20: Revenue forecasts don’t always have to be right, here’s why 23:23: Ideal timelines for revenue conversations with the executive team 24:30: The value of email sign-up’s 26:47: How to navigate securing budgets in a difficult environment 31:08: How to build a better proposal for your client 34:01: How long should a pitch take for a big C-suite? 41:27: Why new Directors can be your key to funding 44:03: Lessons learned, why growth and excitement are more useful than you think 49:44: Impress with communication 53:43: How to express results when your client is already trending up 54:30: What’s next for Tom’s SEO MBA Show Links: Enroll in SEO MBA Follow Tom on Twitter Follow Ross on Twitter Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 Contrarian Content Marketing with SparkToro’s Amanda Natividad 27:17
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27:17Show Notes: 00:30: How Amanda built Fitbit’s B2B marketing strategy 2:27: Why putting effort in tools pays off, Fitbit’s “ Challenge Idea Generator ” 5:40: Amanda’s lessons and strategies as Head of Marketing at Growth Machine: SEO & Content Agency 8:48: How to build a successful podcast 10:48: “Influence the influencer strategy,” approaching guests that have a strong following (and get noticed) 12:49: Integrating personal branding with your company 13:28: What are the best KPIs for building inbound marketing and user acquisition? 15:09: Give users evergreen resources, SparkToro’s virtual event series, “ Office Hours ” 17:59: Understanding your audience 19:31: The benefits to implementing a contrarian content marketing strategy 20:29: How to expand your content to multiple platforms and formats 22:28: Learn from the “recap strategy,” solving your own problems first 22:49: How to leverage agencies to use your tool 24:55: The #1 converting piece of content for SparkToro, “ Fake Follower Audit ” 26:01: Learn more from Amanda after this podcast Show Links: Fitbit’s Challenge Idea Generator SparkToro’s SparkScore (free tool) SparkToro’s Office Hours SparkToro’s Fake Follower Audit (free tool) SparkToro’s Audience Reach newsletter Learn more about Amanda on her website Follow Amanda on Twitter Follow Drew on Twitter Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 What SEOs Can Learn from NerdWallet's S-1 14:48
14:48
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14:48Show Notes: 00:22: Disclaimer: Not investment advice! But, still important 00:38: What can we learn from NerdWallet’s traffic history 1:29: How NerdWallet’s syndication and penalization in 2017 has affected them today 3:36: Why multiple strategies can help combat unexpected traffic hits 4:04: NerdWallet’s “sin” in syndication 5:07: How top-of-funnel reach has contributed to NerdWallet’s success 5:45: Is NerdWallet’s brand defensible? What you need to invest in to “win” 7:03: How NerdWallet bets on quality, vulnerability to Google 7:53: Is it alright to be dependent on Google? 8:27: How younger companies can leverage their funding rounds for links and press 9:38: Solving for Quick Answers is still crucial 10:31: The risk of Google taking over tools 11:56: NerdWallet’s privacy and security concerns 13:33: What it means when a billion dollar company is built on SEO and content 14:23: When can we expect a Siege Media IPO on the markets? Show Links: Follow Drew on Twitter Follow Ross on Twitter…
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Content and Conversation: SEO Tips from Siege Media
1 Representation in Design and Content Marketing 19:39
19:39
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19:39Show Notes: 00:14: Drew welcomes new guests to the podcast: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy 00:56: Why Darin created an agency-wide presentation on “Representation in Design” 2:06: How Giselle’s Instagram has become a platform for inclusion and diversity 3:01: Checking the biases of your business and colleagues 4:33: How to combat fear of representing things “wrong” 6:50: The importance of keeping others accountable 8:13: What to do when clients give pushback 11:44: How “checking boxes” for diversity can result in tokenism 12:31: Designing “real” people and why representation is more than just race 14:47: Giselle’s inspiration for illustration and graphic design 15:44: Why audiences are supporting businesses they believe in 16:10: How to improve your content marketing through writing 17:10: Improve your education on representation internally first 17:33: Supporting the greater good is good for business 17:50: Closing thoughts and resources Show Links: Follow Giselle on Instagram Follow Darin on Dribbble Follow Cara on Twitter Follow Drew on Twitter…
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Content and Conversation: SEO Tips from Siege Media
1 You Probably Weren't Hit By an Algorithm Update 13:08
13:08
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13:08Show Notes: 00:20: Drew coins the term “algo-holic” 00:30: Why you probably weren’t hit by an algorithm update 2:01: How brands with good reputations can disrupt your space 2:50: Measuring competitive research effectively 4:20: How to understand the biggest players via keyword research 5:58: Why monetization models play a part 6:52: Acquisitions in your industry vs. ranking longevity 10:20: The importance of homepage link velocity 11:37: Why following Google’s updates is still important Show Links: Follow Ross on Twitter Follow Drew on Twitter…
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Content and Conversation: SEO Tips from Siege Media
1 Why You Can't "Test" Content Marketing 12:06
12:06
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12:06Show Notes: 0:53: The philosophy behind testing content marketing 1:39: Why we don’t do short engagements 2:25: How building a recognizable brand plays a part 3:03: Best-in-class content = time 3:44: The timeline from first day of engagement to ranking page 1 6:19: Difference in timeline for a low-authority website 7:36: How to deal with clients new to content marketing 8:58: Case study examples 10:24: Why six months is the magic number 11:01: How you know your content isn’t working Show Links: Follow Ross on Twitter Follow Drew on Twitter…
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Content and Conversation: SEO Tips from Siege Media
1 How to Brainstorm Content Effectively [B2B + B2C] 23:11
23:11
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23:11Show Notes: 0:32: Meet Elsie Weisskoff, her role at Siege as Creative Content Lead 1:50: The definition of “brainstorming” 2:08: The brainstorming process at Siege Media 3:16: Group dynamics when thinking creatively 3:58: How Siege Media’s brainstorming has improved over time 4:46: Producing ideas–best tools to use for brainstorming 6:40: The power of Reddit, how to use it effectively 7:41: Why platforms like “The Pudding” are beneficial 8:02: Breaking up B2B and B2C ideas 9:05: How to brainstorm for niche industries 9:34: Promotable vs. SEO topics 11:01: What type of content does well in B2B markets? 12:49: How do you brainstorm for a mature content strategy? 14:13: Best criteria for a content revamp 15:29: How to look for passive link opportunities 18:09: What is the Keyword Opposition to Benefit (KOB) analysis? 20:23: What does the future of brainstorming look like? Show Links: Follow Elsie on LinkedIn Follow Drew on Twitter…
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Content and Conversation: SEO Tips from Siege Media
1 Lessons From Building a 100-Person Content Marketing Team 19:51
19:51
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19:51Show Notes: 0:14: Welcome, Drew Page! Content Marketing Lead at Siege Media 0:44: Growing from 1-100 people, what's the secret to retention? 3:32: How do you effectively pair a Content Marketing Specialist with a client that's in their area of expertise (E-A-T)? 4:51: Ross' push to improve company culture, and why hiring great people with better benefits is good for business 6:11: Why inclusive access to education and training is best for everyone 7:15: What do you contribute to Siege's design team success? 8:36: The commitment to video and its influence on content strategy 9:54: Differences in retention rates in CMS vs. Designers 10:54: How did you develop a process to determine if a client is right for our services? 13:01: What brought ESG initiatives to high-priority? 14:57: You've developed a culture of open-source knowledge. Why? 16:21: Moving towards 100-200 team members, what do you think the biggest challenges will be? 17:09: How has SiegeLearn affected business both internally and externally? 18:12: Do you plan to be CEO forever? 18:25: Drew's plan to take over as CEO and stories of his first interview at Siege Show Links: SiegeLearn Content Marketing Course Follow Ross on Twitter Follow Drew on Twitter Send Ross an email…
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Content and Conversation: SEO Tips from Siege Media
1 How to Train Content Marketers Remotely 11:57
11:57
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11:57Training a great team of content marketers doesn’t have to feel like such a challenge. While there’s no one-size-fits-all approach to content marketing, we’ve seen success with our training strategy — even as we continue to look for ways to improve the process with each new team member we hire. Based on lessons learned from hiring 50+ content marketers (and their insightful training feedback!), we’ve compiled tips for quickly training up new team members, no matter their expertise or skill level. Listen to our Content & Conversation episode below on how we’ve modified our process to fit a fully remote team.…
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Content and Conversation: SEO Tips from Siege Media
1 Updating Our “How to Get More Website Traffic by 250,000+ Visits” 15:25
15:25
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15:25Show Notes: 0:58: How we’ve shifted our “Skyscraper Technique” outlook 1:43: The value in “2x” level content 2:30: Misapplication of the “Skyscraper Technique” 5:13: Our thought process around passive vs. manual link acquisition 8:10: Thinking about search clicks vs. search volume 12:12: Is there a “good” balance of search volume to search clicks? Show Links: How to Increase Website Traffic by 250,000+ Monthly Visits [2020 Update] Brian Dean Skyscraper Technique “Christmas songs” SERP On SERP SEO – The Infuriating Reality of Search’s Future by Rand Fishkin Follow Ross on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Send Ross an email…
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Content and Conversation: SEO Tips from Siege Media
1 How to Execute SEO-Driven Content Marketing with Neville Medhora 58:01
58:01
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58:01Show Notes: 3:24: Are links and content really all that’s needed for SEO? 8:11: The danger in relying on SEO hacks and loopholes 10:15: Copywriting vs. content marketing 13:15: Our outreach process including open rate and placement rates 20:54: How to do content marketing at scale and still ensure quality 24:39: Our preferred SEO and content marketing tools 31:03: Refreshing content vs. killing a page 38:00: Idea of “collaborative copy” 41:30: The risk of content mills 43:44: How to take simple topics and turn it into a link engine 46:35: The Gary Vaynerchuk model and repurposing content 50:45: Our YouTube strategy Show Links: How to Use “Freshness Distance” to Improve Rankings by Ross Hudgens The GaryVee Content Model Watch the original recording on Neville’s channel SiegeLearn content marketing course Follow Ross on Twitter Follow Neville on Twitter CopywritingCourse.com Send Ross an email…
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Content and Conversation: SEO Tips from Siege Media
1 What You Need to Know About E-A-T with Lily Ray 29:32
29:32
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29:32Show Notes: 00:53: Debunking common E-A-T myths 2:10: How does E-A-T relate to the Medic Update? 4:25: What should you focus on for E-A-T if you’re in YMYL? 7:12: Realistic timelines to see outcomes from E-A-T related changes 9:50: Getting buy-in for E-A-T changes 10:45: Does domain authority and brand recognition matter more with E-A-T? 15:57: Is it realistic to expect to outrank .gov sites now? 20:37: How to balance E-A-T with a company’s mission 23:08: Unique or unexpected methods of showcasing E-A-T 27:33: What keeps you up at night with E-A-T? Show Links: What Does It Mean to Have Good E-A-T? by Lily Ray Lily’s Conductor Speech on Factoring E-A-T Into Your SEO Strategy Follow Lily on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Send us an email Produced by Cara Brown Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 How Designers and Content Marketers Can Work Together 12:43
12:43
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12:43Show Notes: 00:28: Training content marketers to communicate with creatives 1:45: Creating a Pinterest board to assemble inspiration 2:29: Training designers to communicate with marketers 4:05: How much time to give a designer to understand the content? 5:16: Ideal method of giving designer direction 6:51: Is there such thing as too much design direction? 7:38: How to feel comfortable giving creative feedback as a non-creative 10:15: How to build an “eye for design” Show Links: Follow Leslie on Dribbble Follow Alex on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 Link Building: Long Term vs. Short Term Strategies 15:04
15:04
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15:04Show Notes: 00:30: When does prioritizing immediate links make sense? 2:46: Content formats that get results in a short time frame 3:56: Risks involved with short term link building content 5:46: Link outcomes and expectations in a 6 month strategy 9:00: What businesses can focus on a longer, 1+ year timeline? 10:30: Content formats better suited for a long term strategy 12:15: Link outcomes and expectations for a 1+ year timeline Show Links: What We Learned Analyzing the Cost Per Link of 500+ Posts by Caroline Gilbert Follow Ross on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Send Ross an email…
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Content and Conversation: SEO Tips from Siege Media
1 Building Reporter Relationships With We Earn Media 50:14
50:14
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50:14Show Notes: 00:40: How has SEO influenced media relations for you? 8:16: What are pet peeves you have when SEOs try pitching? 11:03: Why you shouldn’t stress over blog links vs. money page links 14:27: Relationship building tips for marketers starting at zero 19:20: Personalizing pitches with scale 25:21: How to foster relationships outside your specific pitch needs 26:51: Determining a good send volume for campaigns 31:51: Why you shouldn’t ignore mid-tier, regional or niche publications 34:25: How to handle no responses and follow ups 40:49: Are press releases dead? 47:39: Must-listen We Earn Media episodes and favorite journalism tips Show Links: Tune in to We Earn Media The “WSJ” Marketing Problem with Rand Fishkin Alan Henry of Wired episode Follow Britt on Twitter Follow Jackie on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 How to Build Links to Bottom Funnel Pages 12:23
12:23
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12:23Show Notes: 00:41: How to build bottom funnel links through outreach 4:12: Moving links from your homepage to a relevant product page 4:55: Adding citable elements to your bottom funnel pages 6:24: Ideas for blending long form content with landing pages 9:15: How to use internal linking in content to your benefit 10:42: Can visuals, such as infographics, fit on product pages to encourage links? Show Links: Advanced Link Reclamation and Link Moves by Sarah Hollenbeck How to Generate Money Page Links with Garrett French Stockx Air Jordan page example Embroker startup insurance page example Follow Ross on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Send Ross an email…
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Content and Conversation: SEO Tips from Siege Media
Show Notes: 00:22: What ESG stands for and addresses 1:42: How “Reimagining Capitalism in a World on Fire” by Rebecca Henderson influenced Siege Media 2:36: Using ESG to analyze potential clients 3:33: Types of businesses that may not qualify 3:57: Why darker industries rely more on agencies 6:19: Working for causes = better internal fulfillment 6:47: Breaking down the client-agency relationship 7:25: Do your research on companies implementing ESG 8:47: How to evaluate internal efforts 10:24: Identify ESG through positive brand experience–use third-party tools Show Links: Follow Ross on Twitter Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 Hiring Writers at Scale with Julia McCoy of Express Writers 34:47
34:47
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34:47Show Notes: 00:21: Julia McCoy’s background, the origin of Express Writers 2:37: How to interview new writers 5:39: The best process when vetting portfolios 8:02: The ideal writing staff split and why industry-specific writers are necessary 9:37: What is a typical tempo of your editorial team? 10:36: In-house vs. outsourced team structure 14:04: How clients split copywriting duties in-house 16:02: How much content should I be creating? 18:42: Common obstacles when scaling production/li> 20:32: Educating clients post-2020 21:14: How much SEO knowledge is appropriate for writers and editorial staff? 23:09: How crucial are SEO tools? 24:50: The importance of on-page brand experience 26:37: The state of AI in copywriting 28:56: Roadblocks when relying on AI 31:53: Copywriting trends to look forward to in 2021 Show Links: Follow Julia on Twitter Visit Express Writers Learn from the Content Hacker Academy Follow Caroline on LinkedIn Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 The State of Digital PR in 2021 19:46
19:46
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19:46Show Notes: 00:34: Welcome back, Vince! Siege Media’s Director of Digital PR 00:40: GameStop stocks and how to manipulate the stock market 1:20: What is digital PR? 2:57: Why is “digital PR” trending? 4:37: The differences between digital PR, SEO and link building 6:01: Viral content vs. brand identity 6:28: What are the biggest digital PR mistakes? 7:40: What “going viral” means in different industries 8:49: How Siege Media combines content marketing and PR 9:37: Industries where digital PR is optimal 10:27: Calculating link value by website 11:57: Dangers of scraper sites in link reporting 14:27: The legitimacy of viral content 16:50: Going viral within your niche audience 17:44: Is this a strategy or one-off? Show Links: Follow Vince on Twitter Follow Ross on Twitter Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 Enterprise SEO with Jenn Mathews of GitHub 27:34
27:34
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27:34Show Notes: 00:27: Jenn’s background and how she landed at GitHub 1:06: GitHub’s technical foundation pre-SEO 2:00: How Jenn prioritized SEO with developers, engineers and CTOs in mind 3:14: Beginner vs. advanced keyword topics 5:15: Understanding enterprise intent for a technical audience 6:10: How SEO is defined at GitHub i.e. marketing 7:28: The collaboration between SEO and content creators 8:30: What developer skills overlap with SEO? 10:30: Why SEOs tend to misuse canonicals 12:10: The important of basic HTML understanding 13:00: Common mistakes when growing SEO at the enterprise level 15:18: Educating the C-suite on SEO 16:59: Surprising collaborations with other departments 18:13: What to highlight when reporting metrics to the C-suite 21:45: Focusing on data you can control 22:34: How Google’s update is affecting impressions 24:11: Is there an ideal in-house to agency split? 25:59: How to utilize your budget when growing a department Show Links: Follow Jenn on Twitter Follow Jenn on Search Engine Journal Follow Caroline on LinkedIn Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 5 SEO Experts Share Predictions for 2021 20:50
20:50
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20:50Show Notes: 1:04: Cyrus Shepard, Founder of Zyppy | How Core Web Vitals, passage indexing and engagement will impact both ranking signals and click-through rates 2:20: Mike King, Managing Director & Founder of iPullRank | Is Core Web Vitals all hype? What to focus on instead 7:46: Aleyda Solis, International Mobile SEO Consultant, Founder of Remoters.net | The importance of visual search 11:16: How Google vs. Apple affects outcomes internationally 12:20: Rand Fishkin, Co-Founder & CEO of Sparktoro | Brand identity vs. link building 13:15: What is a good link signal vs. a bad link signal? 15:11: Kevin Indig, Director of SEO at Shopify | Why Google’s increase in SERP features will affect rankings and traffic Show Links: Follow Cyrus on Twitter Follow Mike on Twitter Follow Aleyda on Twitter Follow Rand on Twitter Follow Kevin on Twitter Follow Ross on Twitter Follow Caroline on LinkedIn Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 SEO Stuff to Stop Worrying About 12:39
12:39
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12:39Show Notes: 00:28: How “rating” tools like Yoast, Clearscope, Lighthouse and more shouldn’t be the main focus 3:09: How SERP features negatively impact you and your competitors 4:52: Asking for “word count” as a baseline indicator of quality content 7:00: Our thoughts on technical text analysis like TFIDF, LSI and more 8:11: Thoughts on linking root domain authority vs. relevancy 10:00: Balancing internal linking with UX and user journey Show Links: Why Writing Quick Answers for Google is Not Enough by Ross Hudgens Follow Jon Eric on Twitter Follow Caroline on LinkedIn Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 Personal Finance Content Marketing with Alli Berry of The Motley Fool 28:13
28:13
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28:13Show Notes: 00:30: Alli’s start and how she landed at Motley Fool 1:45: How Motley Fool structures content and editorial 3:05: Balancing focus between evergreen content vs. news 4:45: How breaking news can inform traffic to evergreen topics 5:50: Collaborating with the news team 6:33: Deciding what content gets top navigation, homepage and similar high priority real estate 10:12: How to explain complex financial topics to beginner audiences 12:21: Recommendations for new or early stage personal finance sites 15:32: Influencer marketing for The Motley Fool 16:24: E-A-T, syndication and existing reporter influence 17:34: How to scale content refreshes and revamps 21:00: Using Google Trends to inform keyword research 23:39: How COVID has impacted the content at Motley Fool 26:00: An AMP rant Show Links: Follow Alli on Twitter Follow Caroline on LinkedIn Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 Who Should You Pitch at Big Publications? 24:40
24:40
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24:40Show Notes: 1:40: How to think about pitching titles at different media types 2:30: Is there a typical “newsroom” make up? 3:00: What editors, managing editors, staff editors and more do 6:15: Pitching print vs. digital and different titles you’ll run in to 7:45: Considering national vs. regional vs. local media 9:20: Byline attribution in media 11:00: Emailing “tips@” when you have no other option 12:12: Is television a good avenue for link building? 16:46: Is radio a good avenue for link building? 20:34: How to handle pitching freelancers or contributors Show Links: Follow Amanda on Twitter Follow Sarah on LinkedIn Follow Caroline on LinkedIn Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 How to Pivot a Content Strategy: Lessons from Siege Media 26:30
26:30
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26:30Show Notes: 1:23: How we approached content creation without link building and the results of that 2:00: Is it possible for an agency to outrank a SaaS brand? 3:04: Keyword strategy after evaluating new and old content 5:35: Thinking through B2B content marketing for niche industries (like us!) 6:48: How we evaluate our domain authority to the competition 8:45: Balancing content creation for different levels of decision makers 10:00: How companies are propping up their domain authority via acquisitions 12:07: Thinking outside the /blog/ for content creation 17:10: Looking at content types that make us unique 19:00: Balancing your unique value proposition and not getting pigeonholed 22:33: Bringing multiple team members into your B2B content marketing Show Links: How to Find Someone’s Email Address on Siege blog 7 Effective Ways To Find Anyone’s Email Address by Ahrefs New Siege Media /work/ section Github Ajax glossary page The Best Time and Day to Send Emails (2020 Data) by Drew Page Follow Caroline on LinkedIn Follow Ross on Twitter Send Ross an email…
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Content and Conversation: SEO Tips from Siege Media
1 Recapping the Best Time and Day to Send Emails 13:31
13:31
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13:31Show Notes: 00:21: Summary of findings and methodology 2:01: What we found across open rate, click rate and reply rate 3:26: Our theories on why open rate sharply declines during the week 6:22: What we’re changing with our outreach after this analysis 9:33: Why send day and time isn’t the only thing you should be focusing on Show Links: The Best Time and Day to Send Emails (2020 Data) by Drew Page How to Execute SEO-Driven Content Marketing with Neville Medhora 45 Cold Email Subject Lines With Proven Open Rates by Sierra Skelly Follow Drew on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 SEO + Content Roadmap for Low Authority Sites 14:45
14:45
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14:45Show Notes: 00:38: How to evaluate keywords (and find them) when just starting out 4:07: Finding lower competition terms 5:13: Why passive link building is even more important for lower authority sites 7:06: When buyer personas ≠ linkable audience 8:03: Understanding authority and credibility when link building 10:00: Building out a “hero asset” to carry your content strategy 11:51: How to balance a blog design that scales Show Links: Follow Alex on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 On SERP Suggestions for Content Marketers 16:56
16:56
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16:56Show Notes: 00:25: Why you should look at search clicks, not search volume for ideas 3:30: Tips for capturing the featured snippet 6:22: Anticipating organic traffic drops even if you capture the featured snippet 7:50: Refreshing and testing title tags to attract clicks on SERP 11:26: Do rich snippets improve rankings? 14:26: How to capture People Also Ask boxes Show Links: Christmas songs SERP Cholesterol in eggs SERP “Are timeshares worth it?” SERP Follow Jon Eric on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 What You Need to Know About E-A-T with Lily Ray 29:32
29:32
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29:32Show Notes: 00:53: Debunking common E-A-T myths 2:10: How does E-A-T relate to the Medic Update? 4:25: What should you focus on for E-A-T if you’re in YMYL? 7:12: Realistic timelines to see outcomes from E-A-T related changes 9:50: Getting buy-in for E-A-T changes 10:45: Does domain authority and brand recognition matter more with E-A-T? 15:57: Is it realistic to expect to outrank .gov sites now? 20:37: How to balance E-A-T with a company’s mission 23:08: Unique or unexpected methods of showcasing E-A-T 27:33: What keeps you up at night with E-A-T? Show Links: What Does It Mean to Have Good E-A-T? by Lily Ray Lily’s Conductor Speech on Factoring E-A-T Into Your SEO Strategy Follow Lily on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Send us an email…
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Content and Conversation: SEO Tips from Siege Media
1 How to Execute SEO-Driven Content Marketing with Neville Medhora 58:01
58:01
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58:01Show Notes: 3:24: Are links and content really all that’s needed for SEO? 8:11: The danger in relying on SEO hacks and loopholes 10:15: Copywriting vs. content marketing 13:15: Our outreach process including open rate and placement rates 20:54: How to do content marketing at scale and still ensure quality 24:39: Our preferred SEO and content marketing tools 31:03: Refreshing content vs. killing a page 38:00: Idea of “collaborative copy” 41:30: The risk of content mills 43:44: How to take simple topics and turn it into a link engine 46:35: The Gary Vaynerchuk model and repurposing content 50:45: Our YouTube strategy Show Links: How to Use “Freshness Distance” to Improve Rankings by Ross Hudgens The GaryVee Content Model Watch the original recording on Neville’s channel SiegeLearn content marketing course Follow Ross on Twitter Follow Neville on Twitter CopywritingCourse.com Send Ross an email…
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