Beyond "Spicy": How to Ensure Your Programming Gets Results for Clients

Run a Profitable Gym

In 2024, workouts shouldn’t be hard for the sake of being hard.
You must ask, “What outcome is this workout designed to produce?” and “What are my clients’ goals?”
In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Chris Cooper, Two-Brain founder and owner of Catalyst Fitness, to talk about what good programming looks like.
One way to ensure you’ve got strong programming is by outsourcing it to an expert provider like NCFIT, Mayhem or CompTrain.
But whether you outsource your programming or create it yourself, the key is being intentional.
Goal reviews play a crucial role in that. Do your clients want to get stronger? Do they want to lose weight? Do they want to compete at the CrossFit Games?
Good programming produces the results the clients want and increases retention.
Tune in to hear why “spicier” workouts aren’t the answer and find out what you can do to improve your programming today.
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1:57 - The programming story
5:49 - Should you do your own programming?
12:04 - Why did Chris go back to programming?
17:08 - How does programming help coaches?
22:47 - Pressure to over-program