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Bonus: The Democratization of Connected TV – Roku’s Self-Serve Ads Manager is Here
Manage episode 441758543 series 2899866
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we’re joined by Peter Hamilton, Head of Innovation at Roku, who shares how Roku is reshaping the connected TV (CTV) advertising landscape. With a new self-service ad platform, Roku is breaking down barriers, allowing DTC brands to easily enter the world of television advertising.
Get started with Roku Ads Manager for CTV https://advertising.roku.com/solutions/advertise/ads-manager
Key insights from this episode:
Democratizing TV Advertising: Roku Ads Manager offers a low-entry point for brands to test TV advertising with budgets as low as $500.
Interactive Ad Features: Learn about new ad formats that encourage direct viewer engagement through their TV remote.
Full-Funnel Strategies: How Roku enables DTC brands to leverage CTV for both awareness and direct conversions.
Tune in to understand how to diversify your marketing channels and make the most of CTV with Roku.
Timestamps:
0:00 - Introduction & The Evolution of TV Advertising
4:50 - The Role of Creative Strategies in CTV Advertising
9:30 - Roku's Shopify Integration & Action Ads
14:00 - Best Practices for CTV Advertising Campaigns
19:00 - Optimizing Ad Spend & The Future of CTV
Hashtags:
#CTVAdvertising #RokuAdsManager #DigitalMarketing #TelevisionAds #PerformanceMarketing #eCommerce #ShopifyIntegration #ActionAds #MarketingStrategy #DTCBrands #StreamingAds #AdvertisingTrends #MarketingInsights #AdTech #DigitalAdvertising
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
555 episoade
Manage episode 441758543 series 2899866
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we’re joined by Peter Hamilton, Head of Innovation at Roku, who shares how Roku is reshaping the connected TV (CTV) advertising landscape. With a new self-service ad platform, Roku is breaking down barriers, allowing DTC brands to easily enter the world of television advertising.
Get started with Roku Ads Manager for CTV https://advertising.roku.com/solutions/advertise/ads-manager
Key insights from this episode:
Democratizing TV Advertising: Roku Ads Manager offers a low-entry point for brands to test TV advertising with budgets as low as $500.
Interactive Ad Features: Learn about new ad formats that encourage direct viewer engagement through their TV remote.
Full-Funnel Strategies: How Roku enables DTC brands to leverage CTV for both awareness and direct conversions.
Tune in to understand how to diversify your marketing channels and make the most of CTV with Roku.
Timestamps:
0:00 - Introduction & The Evolution of TV Advertising
4:50 - The Role of Creative Strategies in CTV Advertising
9:30 - Roku's Shopify Integration & Action Ads
14:00 - Best Practices for CTV Advertising Campaigns
19:00 - Optimizing Ad Spend & The Future of CTV
Hashtags:
#CTVAdvertising #RokuAdsManager #DigitalMarketing #TelevisionAds #PerformanceMarketing #eCommerce #ShopifyIntegration #ActionAds #MarketingStrategy #DTCBrands #StreamingAds #AdvertisingTrends #MarketingInsights #AdTech #DigitalAdvertising
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
555 episoade
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1 Bonus: Meta and True Classic: Zero to 9 Figures in Two Years, Powered by Meta Advertising (and Advantage Plus Shopping Campaigns) 48:27
1 Ep 284: Bushbalm's David Gaylord goes B2B, Enters US retail bigly, and rides the Vajacial wave on DTC 26:11
1 Ep 283: 10 - 30% Attribution Gainz with GA4 & Server Side Tracking w/ Richard from Pilothouse (AKNF) 21:57
1 Ep 282: Ronak Shah - Obvi Collagen - Obvi's biggest blunders (and how you can avoid them) - C-Suite Mentor Preview 31:43
1 Ep 281: Amazon's "Buy it with Prime" Comes To Shopify, New Amazon Video Ads, And An Alarming FTC Ruling On Variations And Their Reviews (AKNF) 18:32
1 Bonus: Sabah’s Mickey Ashmore and Highbeam’s Samir Shergill on the value of financial independence (and why it pays to know your banker) 34:15
1 Ep 280: BattlBox John Roman - The Subscription with the ~$1000 LTV and the Netflix Rocket Ship 40:39
1 Ep 279: Moments So Good They Deserve an Encore (AKNF) 33:46
1 Ep 278: Kuru Footwear’s Turnaround Playbook: Sean McGinnis On The CRO Tactics That Doubled Revenue (C-Suite Mentor Preview) 27:29
1 Ep 277: Creative SWIPE FILE - Download Our Best Performing Creatives (AKNF) 19:32
1 Ep 276: iRestore Hair Growth System: Kevin Chen - The True Impact of Costco 29:26
1 Ep 275: January Meta Ads Trends: Mastering Advantage+, on-platform reporting improves, and what to do when you "Lenny" a campaign (AKNF) 22:12
1 Ep 274: Mini Katana: Karly McFarland on $100M in Email Sales and Why She Sold Her Agency and Turned to the Brand Side (C-Suite Mentor Preview) 38:01
1 Ep 273: How Pilothouse Is Using AI For Digital Marketing Today (AKNF) 23:17
1 Bonus: Aaron Orendorf - Recart: Skyrocket your LTV with efficient SMS, and why conversational commerce in SMS is overrated 36:42
1 Ep 272: The Oodie - Davie Fogarty: Lessons from a fast $400M 46:16
1 Ep 271: Email your list LESS and Earn MORE in 2023: Jordon Gordon on sniping intent and the cost of going buck wild (AKNF) 19:00
1 Bonus: Does your store need an AI sales closer? Yoav Oz and Shauli Mizrahi from RepAI on conversational shopping 28:59
1 Ep 270: Andrew Wilkinson at C-Suite in Victoria: Bootstrapping vs VC vs PE vs Angel 45:44
1 Ep 269: RUX's Jamie Bond on the Advertising Content Strategy that took them to 3X ROAS with the Pilot Program (AKNF) 30:37
1 Ep 268: Pretty Boy - Ben Feys and Kevin Niehoff: Nailing your Brand Identity and Balling on a Budget 43:58
1 Ep 267: Leveraging Chaos in Uncertain Times and the 5 Principles of Good Leadership with Peter McCoppin (AKNF) 44:44
1 Ep 266: Sansorium - Fiona Hepher: Sipping Sober with a 30% Return Customer Rate 39:15
1 AKNF Archive - Paid Social State of the Union: Performance Marketing vs Rising Costs 19:20
1 Ep 265: Rootd - Ania Wysocka: Helping a Million Users in the Age of Anxiety 30:43
1 AKNF Archive - TikTok Media Buying and Creative Strategies to Supercharge Your Results in 2022 26:08
1 Ep 264: Mike Fata: CPG Lessons From Scaling Hemp Hearts + A Trifecta of 9 Figure Exits! 33:14
1 Ep 263: Google Ads Results for BF and Cyber5 + The 2023 YouTube Shorts Bonanza (AKNF) 26:15
1 Ep 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC Playbook and the $630MM Hero CPG Needs 39:21
1 Ep 261: Headless commerce and the future of UX and performance marketing (AKNF) 34:55
1 Bonus: EcomCFO.co - Sam Hill: Make Your Finances Anti-Fragile 35:53
1 Ep 260: Mini Katana's Isaac Medeiros: The path to a billion monthly views and eight figures in sales 30:21
1 Ep 259: Black Friday Review Roundtable with Meta, TikTok, and Amazon Results (AKNF) 31:44
1 Ep 258: Plufl's Yuki Kinoshita: Seven Figures TikToking Dog Beds For Humans 38:37
1 Ep 257: Pilothouse's Amazon Ads Blueprint (Our Black Friday Gift To You) (AKNF) 52:12
1 Ep 256: Wealthsimple, Harry Hothi - Marketing wealth tech in a downturn 32:47
1 Ep 255: 99% of abandon cart sequences suck (and how to recover more sales this BFCM) (AKNF) 26:29
1 Ep 254: Puppy Dogs and Ice Cream: Jason Kutasi - Performance Marketing Children’s Books (to 8 Figures) 49:48
1 Ep 253: Google Ads Masterclass + GA4 and Server-Side Tracking to get ahead of the Cookiepocalypse in 2023 (AKNF) 35:09
1 Bonus: MagicLinks, Aleks Chojnacka: Influencer Marketing State of the Union (Plus the future of Live Shopping) 44:01
1 Ep 252: Every Man Jack, Troy Petrunoff - Spooky retention, by segmenting gift buyers, and BOOGO gamified sales 38:56
1 Ep 251: The Golden Triangle: Managing Social Video on TikTok and Meta Ads (AKNF) 24:34
1 Bonus: Scaling SPF and Finding Your Most Affluent Customers Ahead of the Recession with Supergoop and Lexer 24:10
1 Ep 250: VKTRY Gear, Drew Arciuolo: How to achieve saturation with your target market 33:02
1 Ep 249: AKNF - Amazon - The right (and wrong time) to get an Amazon Agency 28:21
1 Ep 248: Bryan Alston, Greater Than - How Greater Than Became Inc’s #198th Fastest Growing Company In the US 40:49
1 Ep 247: AKNF - Paid Social State of the Union: Performance Marketing vs Rising Costs 19:38
1 Bonus: Attribution is Dead and What To Do Instead with SegmentStream’s Constantine Yurevich 37:30
1 Ep 246: Nathan Thompson & Stu Jolley, Stories and Ink: Growing with SEO and Artist Collab Content 34:24
1 Ep 245: AKNF - The Pilot Program: How Smaller Brands Get Traction at Pilothouse 21:35
1 Ep 244: Huel - Ben Bokaie: High Performance, Nutritionally Complete Marketing to $150M 34:22
1 Ep 243: AKNF - Q4 Email Content Guide 22:33
1 Bonus: Turn Your Returns Into Exchanges With Aaron Schwartz from Loop 24:11
1 Ep 242: Making a 5X Return on Affiliate Sales with Rob Fraser from Outway Socks 48:11
1 Ep 241: AKNF - On Amazon, Relevance is Everything (Here's How to Raise it) with Pilothouse Amazon 19:03
1 Bonus: Two Hacks to Increase Subscriber Conversion by 50% with Tea Drops and Recharge 28:29
1 Ep 240: Thinking in Billions with Josh Elizetxe Founder of Snow Oral Care 52:11
1 Ep 239: AKNF - TikTok Dark Sparks, Display Cards, and Why You Need to Continually Innovate for Q4 33:40
1 Bonus: Retail Giant Steve Madden on Retention at Scale with Hannah Sinclair and Bluecore's Sarah Cascone 15:40
1 Ep 238: Growth vs. Customer Experience: Cody Plofker and Eli Weiss from Jones Road Beauty Weigh In 52:36
1 Ep 237: AKNF - Get Up On Google Analytics 4, In Time For Q4, in less than 40 minutes 22:37
1 Ep 236: Disco's Benjamin Smith on Nailing Your Product Market Fit with Creative, Offer, and Landing Page 38:55
1 Ep 235: AKNF - The Revealing Strategy behind Songfinch's $3 Million August 23:18
1 Ep 234: Overcoming the new normal with a content creator network, Crossrope's Srjdan Popovic returns! 48:24
1 Ep 233: AKNF - Q4 Booster Shots: Part 1 - Offer and List Building 23:19
1 BONUS: How True Botanicals Became The Fastest Growing Luxury Beauty Brand with Tresl Segments 35:43
1 Ep 232: Kuru Footwear Scales Meta Ad Spend 350%! Sean McGinnis On How They Did It 31:44
1 Ep 231: AKNF - Are your emails getting delivered? Plus a Nine Email Sequence for Black Friday 23:22
1 BONUS: Are you measuring your actual growth? Rockerbox's Ron Jacobson on true incrementality 24:02
1 Ep 230: Blume Banks on Community -- Taran Ghatrora on Community Building Through In-Person and Digital Events [C-Suite Mentor Preview] 25:54
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